Event technology includes tools and apps that streamline event planning, foster attendee engagement and improve the experience of attending an event, while also increasing events’ return on investment (ROI).
AI-driven such as Timely’s AI Content Assistant can transform automated event descriptions into compelling stories that resonate with attendees. Among other event tech innovations is iCapture’s offline lead capture app which provides tamper-proof data transcription and verification processes.
Artificial Intelligence (AI)
AI can automate email and platform reminders; create captioned marketing videos; optimize floor plans based on projected attendee traffic flow patterns; analyze digital surveys from social media mentions and interactive kiosks to help planners spot trends or areas for improvement etcetera.
AI can make attending a lot easier for people by using chatbots with real-time responses to cut down the number of clicks needed to access important event schedules or speaker bios, or by connecting them through meet-ups and networking zones.
Swapcard, Expoplatform’s ‘chatbot’ enables business-to-business sales as it allows attendees to exchange contact details without paper or physical exchanges. These tools are powerful but need human monitoring to ensure accurate replies that are creative enough – Caldwell of 42Chat said they were pleased with ChatGPT’s success so far but humans still have to ‘get it right’ if they want it effective.
Extended Reality (XR)
Augmented reality (AR) and virtual reality (VR) technologies enable attendees at events to interact with digital elements within the physical world hence creating an immersive experience. Moreover, it facilitates virtual meetings between participants as well as networking sessions among them.
Virtual events/conferences could be world-changing for brands looking forward reaching global audiences with their message in new ways altogether. Beyond Technologies is known for creating XR campaigns that are not only innovative but also buzz-worthy thus attracting wider participation while driving brand visibility up.
Facial recognition software has revolutionized the event industry, simplifying check-in while beefing up security and efficiency. A good example is one NeoGenomics customer who through their app allowed attendees to shoot virtual molecules at targets within their environment and collect as many virtual ctDNA fragments within 48 seconds for NeoGenomics cancer treatments – this engaged attendees by making them feel engaged with their experience! This type of targeted networking helps educate while immersing attendees into an event experience.
Eco-conscious technology
To ensure a successful event, having reliable onsite internet service is paramount. This can be achieved through fast broadband speeds that allow vendors/stallholders operate their point-of-sale (POS) devices smoothly thus making livestreaming or running virtual events much easier.
Event technology trends are changing rapidly with eco-consciousness becoming more pervasive in the sector. In order to meet the expectations of an increasingly eco-conscious generation, event organizers are adopting green solutions.
Facial recognition has been used at various events as a way of speeding up registration and check-in processes by eliminating long queues. Additionally, it can identify participants then recommend sessions or speakers they may find interesting based on past attendance history
Solar-powered events are powered by renewable energy sources like the sun to reduce their environmental impact and grow sustainability.
A new development in technology is live streaming, which allows event content to be broadcasted over the internet for attendees at different events or activities to watch in real-time. This enables event organizers to reach a wider audience globally while ensuring that all participants have access to relevant materials regardless of where they are or what time it is.
To encourage participation among attendees, gamification incorporates competition into events. Organizers can use this method to increase brand exposure, gather data about participants, and drive attendance rates up.
In response to post-pandemic demands on the industry, event technology has evolved into tools that enhance attendee engagement and support hybrid or virtual formats as well as keeping track of trends while complying with health guidelines – creating more immersive environments through AR (augmented reality).
