Social media is interactive technology that allows users to share content and information. It is different from traditional media such as TV, radio and newspapers.
Businesses use social media to build an audience and promote products or services. The following are some of the roles that social media plays in modern business marketing: 1. Increased Customer Engagement.
1. Increased Customer Engagement
Unlike traditional media, which is a one-way communication, social media enables businesses to engage their audience online. This feedback allows companies to understand their customers and improve their products and services.
Social media has also completely revolutionized the way that people connect with each other. It has allowed them to communicate with family and friends who live in different cities and countries and build new relationships with strangers from all over the world.
People can also personalize their experience on the various social media platforms they use. For example, they can customize their profile to reflect who they are, organize their friend or follower list and control the information that they see in their news feeds.
Aside from personalizing the experience, there are other things that can be done to increase customer engagement. For instance, using image descriptions on social media posts can make the experience better for users with visual impairments. Additionally, incorporating a sense of humor into your social media interactions can make them more enjoyable for your audience.
2. Increased Brand Awareness
While social media platforms are used for a variety of purposes, such as expressing creativity on TikTok or Instagram, or promoting one’s career on LinkedIn, marketers commonly use social media to advertise their products/services and increase brand awareness. This top-of-the-funnel goal is particularly important because customers will often discover new brands and products through their social-media interactions.
Brand loyalty can also be increased through a company’s social media presence. For example, many brands incentivize their consumers to write online product reviews, share their videos or pictures of them using the products and even refer friends to receive loyalty points.
In order to encourage this, a company must create a personality for its brand on its social media channels. It must produce content that entertains or educates and avoid over-promotion as 43% of consumers cite this as the reason for unfollowing a brand.
3. Increased Sales
In a time where most of us are glued to our smartphones, social media has revolutionized how we live. It allows people to connect with friends and family across the world, follow news stories and even network for job opportunities.
When you post engaging content on your business’s social media pages, people will click through to learn more about your company. This leads to higher website traffic and, ultimately, increased sales.
It’s also a great way to increase customer loyalty. According to a study by Bambu, 43 percent of customers feel loyal to brands that respond to their questions and comments on social media quickly. Each response, even if it’s just a holding reply, is an opportunity for your company to demonstrate that you care about your customers. When that happens, customers will become repeat buyers and promoters of your brand. This is called word of mouth marketing. It’s a powerful and essential tool for your business.
4. Better Customer Service
Whether it’s an interaction on Twitter or posting a response to a customer comment on Facebook, social media allows you to speak directly with your audience. Your team can quickly answer questions or complaints to improve your brand image and customer loyalty.
Companies have found that engaging with customers through social media improves customer loyalty, productivity and performance. They also find that resolving customer issues through social media channels produces better results than doing it through traditional service channels such as email or phone.
Providing the best possible customer service on your social media platform is a great way to increase your business’s profits. To do this, you should implement a strategy to ensure that your company is always responding to inquiries and comments quickly. This requires training employees to be able to identify and respond to customer needs on a daily basis. Moreover, it is necessary to develop a process for efficiently transferring these requests to the proper department.